Dismemberment in advertising, the practice of showing the separate parts of a body, has become, commonplace. Women are most often the subjects of this advertising technique, but every so often men are also depicted in this way. In our study, we assembled ten advertisements and asked a series of questions to two different people to determine what each person saw in each individual ad. Each ad illustrated some form of dismemberment. The most interesting finding in this study was that people do not consciously notice such details, and that each ad used a body part as an object. With this information, we hope to show others the implications of dismembering in advertisements.